People are also there to discover new things – indeed, Twitter found this was the top reason why people go on its site. And according to Twitter's own study, 69% of those surveyed had purchased from a small business after following it on Twitter. According to a survey by YouGov, Twitter is the third most popular and the third most famous social media network in the UK. Twitter is an ideal space for connecting customers with brands. And if, like many small business owners, you're keen to channel your social media presence into two or three core networks, Twitter is a great choice.įirst, let's look at why you'll want to use Twitter for your business. There’s no getting round it anymore – social media is a must for small businesses.
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